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For the website rk.mb-qr.com.
Mercedes‑Benz AG (“We”)
Mercedesstraße 120
D-70372 Stuttgart
Germany
E-mail: dialog@mercedes-benz.com
Mercedes‑Benz Group AG
Chief Officer for Corporate Data Protection
HPC W079
D-70546 Stuttgart
Germany
E-mail: data.protection@mercedes-benz.com
We appreciate you visiting our website and your interest in the products we offer. Protecting your personal data is very important to us. In these data protection notes, we explain how we collect your personal information, what we do with it, for what purposes and on what legal foundation we do so, and what rights you have on that basis. We also refer you to the Mercedes‑Benz Data Protection Policy:
Mercedes‑Benz Data Protection Policy
Our privacy statement for the use of our websites and the Mercedes‑Benz Data Protection Policy do not apply to your activities on the websites of social networks or other providers that can be accessed using the links on our websites. Please read the data protection provisions on the websites of those providers.
a. Whenever you visit our websites, we store certain information about the browser and operating system you are using; the date and time of your visit; the status of the interaction (e.g. whether you were able to access the website or received an error message); the usage of features on the website; any search phrases you entered; how often you visit individual websites; the names of the files you access; the amount of data transferred; the web page from which you accessed our website; and the web page you visited after visiting our website, whether by clicking links on our websites or entering a domain directly into the input field of the same tab (or window) of the browser in which you have our websites open. In addition, we store your IP address and the name of your internet service provider for seven days. This is for security reasons; in particular, to prevent and detect attacks on our websites or attempts at fraud.
b. We will process other personal data only if you share that information – for instance, by filling out a registration form, contact form, participating in a chat session, survey, contest entry, or to execute a contract. In such cases, we will process only the data we are allowed to process based on consent given by you or in accordance with applicable legal regulations (see section 7).
c. You are neither legally nor contractually obligated to share your personal data. However, certain features of our websites may depend on the sharing of personal data. If you do not provide your personal data in such cases, you may not be able to use those features or they may only be available with limited functionality.
a. We use the personal data collected during your visit to any of our websites to make using them as convenient as possible for you and to protect our IT systems against attacks and other unlawful activities.
b. If you share additional personal data with us – for example as part of a registration, chat, contact form, survey, prize competition or to honor a contract – we will use these data for the designated purposes, for purposes of customer administration and – if required – for purposes of processing and billing business transactions, in each case to the extent necessary.
c. We and possibly selected third parties will use your data for other purposes (e.g. to show personalized content or for advertising on the basis of your user behavior) if you have given your prior consent (permission) for us to do so under our consent management system. Further information and options can be found under "Settings" in the footer at the bottom of the website.
d. We also use personal data if we are legally obligated to do so (e.g. storage to meet retention requirements under commercial or tax law, disclosure ordered by an official body or court, e.g. to a criminal justice agency).
a. Our websites may also contain third-party offers. If you click on any such offers, we will transfer the amount of data required to the provider in question (e.g. the fact that you found the offer in question on our website and, if applicable, additional information that you have already provided for this purpose on our websites).
b. On our websites, whenever we use features known as „social plugins“ from social networks like Facebook and Twitter, we incorporate them in the manner described below:
When you visit our websites, social media plug-ins are deactivated. That means no information whatsoever is transferred to the operators of those networks. If you wish to use one of the networks, click on the appropriate plug-in in order to be connected directly to the server of that network.
If you have a user account with that network and are logged in at the moment you activate the plug-in, the network will be able to detect your visit to our websites and assign it to your user account. If you wish to prevent that, please log off from the network before activating the social plugin. A social media network will not be able to recognize that you have visited other Mercedes‑Benz websites unless you have activated its social plugin on those sites as well.
When you activate a social plugin, the network transfers the content thus made available directly to your browser, which incorporates it into our websites. In that situation, data transfers initiated and controlled by the respective social network may also take place. Your connection to a social network, the data transfers that take place between the network and your system and your interactions on that platform are governed exclusively by the respective network’s data protection provisions.
The social plug-in will remain active until you deactivate it or delete your cookies (see section 5d).
c. Whenever you click on the link to an offer or activate a social plugin, your personal data may be transferred to providers in countries outside the European Economic Area that, from the standpoint of the European Union (“EU”), do not guarantee an “appropriate level of protection” meeting EU standards for processing personal data. Please keep these circumstances in mind before you click on a link or activate a social plug-in, thereby causing your data to be transferred.
d. In addition, we use qualified service providers (e.g. IT service providers and marketing agencies) to operate, optimize and secure our websites. We transfer personal data to these entities only insofar as this is necessary for the provision and use of the websites and their functionalities, for the pursuit of legitimate interests, to fulfill legal obligations or insofar as you have consented thereto (see section 7). You can find more information about the recipients in our Consent Management System under "Settings" in the footer at the bottom of the website.
a. A visit to our websites may involve the use of cookies. In technical terms, the cookies used are HTML cookies and similar software tools such as Web/DOM storage or local shared objects (Flash cookies), hereinafter collectively referred to as “cookies”.
b. Cookies are small files stored on your desktop, laptop or mobile device when you are visiting our websites, to be read during subsequent visits. Cookies make it possible, for example, to determine whether there has already been a connection between the device and the websites; take into account your preferred language or other settings, offer you certain functions (e.g. online shop, vehicle configurator) or recognize your usage-based interests. Cookies may also contain personal data.
c. Whether any cookies – and which ones – are used during your visit to our websites depends on which areas and features of our websites you use and whether you consent to the use of cookies that are not required (usually for technical reasons) via our Consent Management System. Further information and options can be found under "Settings" in the footer at the bottom of the website.
d. The use of cookies also depends on the settings of the Web browser you use (e.g. Microsoft Edge, Google Chrome, Apple Safari, Mozilla Firefox). Most Web browsers are preset to automatically accept certain types of cookies; however, you can usually change this setting. You can delete stored cookies at any time. Web/DOM storage and local shared objects can be deleted separately. You can find out how this works in the browser or device you are using in the manual of the provider.
e. Your consent or refusal to receive cookies and your options for deleting them are tied to both the device and the Web browser you use. If you use multiple devices or web browsers, you can make decisions or set the settings differently.
f. If you opt out of the use of cookies, you may not be able to use all the features of our websites, or individual features may be available with limited functionality only.
We take technical and organizational security measures in order to protect your information managed by us from being tampered with, lost, destroyed or accessed by unauthorized individuals. We are continuously improving our security measures in line with technological advancements.
a. If you have given us your consent to process your personal data, this constitutes the legal basis for the processing (Art. 6 (1) (a) GDPR).
b. The legal basis for processing personal data for the purpose of initiating or concluding a contract with you is Art. 6 (1) (b) GDPR.
c. Insofar as we require your personal data to fulfill our legal obligations (e.g. data storage), we are permitted to do this in accordance with Article 6 (1) (c) GDPR.
d. Furthermore, we process personal data in order to assert our legitimate interests as well as those of a third party in accordance with Article 6 (1) (f) GDPR. Examples of such legitimate interests include maintaining the functionality of our IT systems as well as the (direct) marketing of our own and third-party products and services (if not carried out with your consent), and the legally required documentation of business contacts. As part of the consideration of interests required in each case, we take into account various aspects – in particular, the type of personal data, the purpose of processing, the circumstances of processing, and your interest in the confidentiality of your personal data.
e. Cookies are stored and read in accordance with section 5.c. on the basis of section 25 TDDDG (in Germany) or section 165 (3) TKG (in Austria).
Your IP address and the name of your Internet service provider, which we store for security reasons, are deleted after seven days. Moreover, we delete your personal data as soon as the purpose for which it was collected and processed has been fulfilled. Beyond this time period, data storage only takes place to the extent made necessary by the legislation, regulations or other legal provisions to which we are subject in the EU or by legal provisions in third-party countries if these have an appropriate level of data protection. Should it not be possible to delete the data in individual cases, the relevant personal data is flagged to restrict its further processing.
a. As a data subject affected by data processing, you have rights to information (Article 15 GDPR), rectification (Article 16 GDPR), erasure (Article 17 GDPR), the restriction of processing (Article 18 GDPR), and data portability (Article 20 GDPR).
b. If you have consented to the processing of your personal data by us, you have the right to revoke your consent at any time. Your revocation does not affect the legality of the processing of your personal data that took place before your consent was revoked. It also has no effect on the continued processing of the information on another legal basis, such as for the fulfillment of legal obligations (please refer to the section on the “Legal foundations for processing”).
c. Right to object
For reasons relating to your particular situation, you have the right to file an objection at any time to the processing of personal data pertaining to you that is collected under Article 6 (1) e) GDPR (data processing in the public interest) or Article 6, (1) f) GDPR (data processing on the basis of a balance of interests). If you file an objection, we will continue to process your personal data only if we can substantiate mandatory, legitimate reasons that outweigh your interests, rights and freedoms, or if processing is for the assertion, exercise or defense of legal claims. If we process your personal data to engage in direct advertising for the purpose of protecting our legitimate interests on the basis of a consideration of interests, you also have the right to file an objection against such advertising at any time without stating any reasons.
d. If possible, please direct your claims or declarations to the following contact address: dialog@mercedes-benz.com.
e. If you feel that the processing of your personal data is in breach of legal requirements, you have the right to file a complaint with the responsible supervisory authority (Art. 77 of the GDPR).
If you subscribe to a newsletter offered on our website, the information provided during registration for the newsletter will be used solely for the purpose of mailing the newsletter unless you consent to its use for additional purposes. You may cancel the subscription at any time by using the option to unsubscribe contained in the newsletter.
The central registration service of Mercedes‑Benz Group AG enables you to create a single user account to log in to all websites and applications of the Mercedes‑Benz Group and its brands that are offered through this service. The applicable terms of use contain specific data protection provisions. Those terms of use can be found on the registration pages of affiliated websites and applications.
a. When using service providers (see Section 4.d.) and disclosing data to third parties with your consent (= consent) (see Section 3.c.), personal data may be transferred to recipients in countries outside the European Union (“EU”), Iceland, Liechtenstein and Norway (= European Economic Area) and processed there, particularly in the USA and India. You can identify these countries in our Consent Management System, which you can find under "Settings" in the footer at the very bottom of the website.
b. From the standpoint of the EU, the following countries do not provide an appropriate level of protection meeting EU standards for the processing of personal information (“appropriateness assessment”): Andorra, Argentina, Canada (restricted), Faroe Islands, Guernsey, Israel, Isle of Man, Japan, Jersey, New Zealand, Switzerland, South Korea, Uruguay, United Kingdom (UK), United States of America (USA, restricted). With other recipients, we agree the use of EU standard contractual clauses, binding corporate regulations or other permissible mechanisms to create an “adequate level of protection” in accordance with legal requirements. Information about this is freely available using the contact details shown in section 9.d. above.
Last revised: September 2025
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Changes may have been made to products and services since the copy deadline for individual pages. The manufacturer reserves the right to make changes to the design, form, color, and product specification or service scope during the delivery period, provided these changes or variations can be deemed reasonable with respect to the customer while taking into account the interests of Mercedes‑Benz Group AG. The illustrations may show accessories, items of special equipment or other features which are not part of the standard specification or service scope. For technical reasons, colors may differ slightly from those shown on the website. Individual pages may contain models and services which are not available in certain countries. Information given regarding statutory regulations, legal requirements and taxation applies only to the Federal Republic of Germany. Unless stated otherwise in our Terms & Conditions of Sale and Delivery, the prices as valid on the day of delivery shall apply. For our authorized contract partners, the prices given are non-binding recommended retail prices. Please consult a company-owned sales and service outlet or an authorized contract partner for final details.
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Mercedes‑Benz Group AG wishes to provide you with an innovative and informative internet program. We hope that you enjoy viewing the design and layout of the site as much as we enjoyed creating them. We would however ask that you understand Mercedes‑Benz Group AG’s need to protect its intellectual property, including patents, trademarks and copyrights, and that these internet pages can grant no license rights of any kind to the intellectual property of Mercedes‑Benz Group AG.
Internet pages, Investor Relations releases, Annual and Interim reports, outlooks, presentations, audio and video transmissions of events (live or recorded), and other documents on this website include forward-looking statements that reflect management’s current views with respect to future developments. Words such as “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “can/could/may”, “plan”, “project”, “should” and similar expressions indicate forward-looking statements of this kind. Such statements are susceptible to risks and uncertainties. Examples of this include: an economic downturn in Europe or North America; changes to currency exchange rates, interest rates, and commodity prices; competitor product launches; increased sales incentives; the successful implementation of the new business model for smart; as well as a decline in the resale price of used vehicles. If any of these or other risks and uncertainties occur (some of which are described under the heading “Risk Report” in Mercedes‑Benz Group AG’s most recent Annual Report and under the heading “Risk Factors” in Mercedes‑Benz Group AG’s most recent Annual Report on Form 20-F filed with the US Securities and Exchange Commission), or if the assumptions underlying any of these statements prove incorrect, then actual results may be materially different from those expressed or implied by such statements. We do not intend or assume any obligation to update these forward-looking statements since they are based solely on the circumstances at the date of publication.
Mercedes‑Benz Group AG will not participate in dispute resolution proceedings before a consumer arbitration board under the German Act on Alternative Dispute Resolution in Consumer Matters (VSBG) and is also not required to do so.
The information and descriptions on these pages do not represent any assurance or warranty of any kind, either expressed or implied. In particular they do not represent any implied assurance or warranty concerning the condition, the merchantability, fitness for any particular purpose or non-infringement of laws and patents.
Our internet pages also contain links to external sites. Please note that we have no control over the design and content of such linked sites. We therefore cannot vouch for the currentness, correctness, completeness or quality of the information presented on these sites. In view of this, we hereby disassociate ourselves from all content found on these sites. This declaration applies to all links to external pages on our internet pages and to the contents thereof.
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